Legal Business Issues Books : Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand

£9.99


Good grounding - When you are building or managing a website it is easy to lose focus on who the customer is, it can be difficult to see the wood for the trees.This book helps you re-focus on the important aspect of looking at your site from the customers perspective.To those that have read similar books or been on web marketing and optimisation courses there is probably little or nothing new in the content of this book, but I would recommend it to anyone as sometimes we all get so engrossed looking at the big picture that we forget the simple basics.

Cut the filler - what is your success criteria? - In terms of managing a website - this is the book to read first before you start.It really makes you think about what is the purpose of your website, who is your audience, what do they want to do on your site and how can you make it as easy as possible for them to do those things.All common sense and simple stuff, but these are always the 2 hardest things to do. Knowing what your success criteria is for your site is essential, be it generating sales, giving people information, letting people have their say about your organisation.Once you know what your success criteria is - you can work backwards from there and create a killer website.This book is a must for people serious about managing a website.

Best I ve read for advice on web content that works - There s a lot being written about writing for the web, but much of it isn t backed up by hard evidence. This book gives essential facts with real examples of what works and what doesn t - check out the aer lingus case study. Too many people seem to forget all they ever knew about marketing when faced with the technical possiblities of web sites. This book brings you right down to earth, and shows you how to focus on the customer and their needs. If everyone involved in making websites read this book, the world would be a better place.

Killer Web Content drives value for your business - The premise of McGovern s simple, effective book is that there is value to be exploited for marketers who understand that the Web runs on content and that it s a small percentage of this content that makes the biggest difference to achieving business goals. McGovern s mission is to convince us that time spent on developing quality, impactful content is a worthwhile investment. The analogy he uses is that we should treat content on the Web as a hidden asset, its gold , not as coal - a low-grade, low-cost commodity best published in bulk. Put simply: Killer not Filler! Killer Web Content is packed with infectious, memorable maxims, practical ideas and lessons that you ll commit to memory and find yourself quoting and applying frequently to day-to-day business challenges.

More killer and less filler please - I found this book to be quite poor. I bought it based on the recommendation of Amazon readers (most gave the book 5 stars). The problem I found was that the book talks about writing killer content (and not filler content), but the book itself is guilty of this as it contains loads of filler content and hardly any killer content (i.e. what I bought the book for in the first place).




Killer Web Content: Make the Sale, Deliver the Service, Build the Brand